IoT (Internet of Things) products at SXSW

IoT (Internet of Things) products at SXSW

SXSW Conference & Festivals are almost over!

I was there for the first time and wanted to share my experience and pictures attending the largest Music, Interactive and Film events and the Trade-shows!

For the record, I was not there for fun. I was there to meet with our customers in the area and partners who were exhibiting SXSW Trade-shows. Well, I am not saying that I didn’t have fun 😉

South by Southwest is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year.

SXSW Trade-shows

Life Line Lunchbox
by Hakuhodo i-studio Inc. powered by SORACOM x SONY

Lifeline Lunchbox is a bento box that carries more than food.
By taking a Lifeline Lunchbox with you on your trek, your location information and safety status will be continually updated by our newly developed wireless communication module.
After eating your handmade Obento meal, press the “Thank you for the meal” button to pass your thanks and notice of safety to the mountain base.
Lifeline Lunchbox strives to be a service that provides safety and peace of mind.

Antennas with Sony’s wireless communication technology are set up in the mountain, creating a network. The Lifeline Lunchbox, available from the mountain cottage, uses a radio transmitter to communicate with the network of antennas. Data is consolidated on SORACOM’s original platform which specializes in IoT devices. The location map is visualized in 3D using Hakuhodo i-Studio’s TREK TRACK technology, making it possible to view from a computer or smartphone.

The team of Hakuhodo i-studio.

The team of Hakuhodo i-studio.

Fukushima Wheel — The Bike for hipsters in Smartcities

FUKUSHIMA Wheel, smart bike for hipsters featuring environmental sensors to measure live city data such as temperature, humidity, CO, NOX, radiation and so on. Gyrostabilized LEDs on the wheels display location/time-based advertisements all over the city and make this program profitable. Our App encourages sharing, dynamic pricing, navigation and shop coupons. Our mission reinvents the business model of share bike, last one mile mobility, way of sustainability, environmental sensing by citizen science, prevention from bike theft and vandalism.

Jun Yamadera, CEO of Fukushima Wheel

Jun Yamadera, CEO of Fukushima Wheel

Workshop and other things

AndroidThings IoT Workshop

AndroidThings IoT Workshop

Salt Lick BBQ

Frog Design Nights

Frog Design Nights @ South by southwest

I was there only for few days and probably missed most of the events there. But I had so much fun regardless. I hope I have another chance to attend this great festival in the future.

See you next time,
Tack. T

Elon Musk Answers Your Questions! | SXSW 2018 (01:11:37)

Westworld Comes Alive at South by SouthWest 2018 (06:47)

Ready Player One Hands-On at SXSW 2018 (03:27)

This is only a small sample of the amazing developments, ideas, and technologies that were on display at the show. The breadth of ideas brought to light in this year’s event creates an interesting and exciting portrait of the potential of the future.

Keep checking back with us to learn more about the future of IoT technologies!


Got a question for Soracom? Whether you’re an existing customer, interested in learning more about our product and services, or want to learn about our Partner program – we’d love to hear from you!