Outcomes
Extraordinary audio experiences at scale
Today, Qsic streams through over 10,000 audio devices around the world, with a unique configuration in each retail environment. This level of customization-at-scale requires an equal level of technical agility on the back end, based on a foundation of reliable, flexible, global connectivity.
Soracom helps Qsic deliver on the promise of innovative, high-integrity technology that enhances the human experience in commercial environments. In addition to delivering brand-enhancing audio experiences, the team now helps retailers to better understand and connect with their foot traffic on a human level.
“We’re even trialing Qsic in remote areas,” says Larkins. “With Soracom, we maintain a direct line of communication to audio devices and can adapt to the needs of people on the ground. We can do it all remotely, via the cloud, and control the amount of data that our customers need for updates, support, and system maintenance.”
With a strong foundation in place, Qsic is still only at the beginning of a journey that holds the potential to not only benefit shoppers, diners, office workers and brands, but to improve quality of life for all of us.
Even before the COVID-19 pandemic, the World Health Organization had observed increasing depression and anxiety rates in the commercial sector, which in turn pose significant economic challenges. In the face of a global medical and economic crisis, the WHO expects that substantial investment will be required to address what also amounts to a global mental health crisis.
While music may not replace proper treatment for depression and anxiety, Harvard Health has observed that music does hold genuine potential to enhance human health and performance. “Music is a fundamental attribute of the human species… The human brain and nervous system are hard-wired to distinguish music from noise and to respond to rhythm and repetition, tones and tunes.”
Within this context, Qsic’s fully-connected, AI-powered audio engine is uniquely positioned to help uplift people in commercial settings. It’s a clear example of IoT connectivity helping to support human connection, and the Qsic team is well aware that this is only the beginning.
“The world is at the beginning of the Goldilocks zone of IoT,” says Larkins. “Five years ago, ‘IoT’ was a real buzzword but it is starting to become a tangible and important industry. Over the next 10 years, it’s going to be huge. I encourage people and businesses to start thinking and planning their strategy for IoT management and infrastructure. The Goldilocks zone is right on our doorsteps.”