CHALLENGE
As a retail business, Parco needed to find a connectivity solution that was cost-effective so they can stay competitive.
In addition, due to the fact that they were working with personal information collected from their consumers, it was paramount that the connectivity they chose was secure.
In an event held at Parco Museum, Parco decided to use Soracom cellular connectivity to create a consumer analysis system that gathered information on visitors using images from camera sensors.*
* Only the image sensing is transmitted from the sensor to the external system. Once the system senses a customer, the specific data is discarded, protecting consumer identity.